Greyhound racing is a sport in which time is pivotal.
But while there is a good provision of reported form and time, our research shows that greyhound racing analysis can be improved.
It should come as no surprise that the techniques used to analyse horse racing can be applied successfully to greyhound racing and, with that in mind, Timeform embarked on a project in 2014 to revolutionise the way people look at greyhound racing.
Timeform have re-modelled time calculations, this eradicating seldom-questioned industry standards, and this leads to an enhanced product output.
We are still putting the finishing touches to our product suite, but we have the raw data and are making it available to customers in the form of Timeform Greyhound SmartPlays, which you can find on betting.betfair every day.
Follow Timeform Greyhounds on Twitter @TFGreyhounds